Marketing
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There is no doubt about the fact that social media is a key part of the success strategy for any brand. Even a newbie knows that no business can expect long-term growth without taking into account proper social media outreach.

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The Rational B2B Buyer Business buyers are different from consumers in several ways. We tend to think of them as being more rational. While it’s true that no one buys a complex computer solution on impulse, that doesn’t mean that

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In order to secure loyal customers, it’s important to have an online content marketing strategy that offers zero-cost information to those who will view it or listen to it. While this can create an expense, since you have to spend

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Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created

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People that have succeeded in leveraging the power of social networking in their businesses have done more than just learn how to use the tools. They have learned how to think differently in three key areas: networking, building relationships and

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mobile-content-strategy
 

Website and business owners are generally coming to terms with the fact that their sites must be mobile-friendly in order to be accessible and appealing to all types of website visitors. This has been hammered into reality with the release

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What are your defining characteristics and features? When people describe you, what words do they use in their description? Is it your hair, voice, style, personality or a color, a bow tie, a slogan, an idea, a communication style? I think of this as the

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SearchEngineOptimization
 

No matter what type of business you’re running, search engine optimization (SEO) is a vital part of establishing your company as a leading force in its industry. If your company’s website is highly-ranked on search engines, it gives your company

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marketing
 

If you look in the refrigerator of an Asian person living in America, you’d probably see the familiar: eggs, broccoli, butter, and orange juice, but also the unfamiliar: watercress, mustard greens, preserved-duck eggs, and, of course, sriracha sauce. California based

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On January 21, 2013, Judy Begehr posted an article on Forbes.com titled “3 Marketing Insights From Oprah’s Lance Armstrong Interview.” The January 14 interview – aired on the Oprah Winfrey Network (OWN) – dealt with Lance Armstrong’s recent confession to

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