Marketing
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SAN FRANCISCO — For years, Stefan Larsson was Gap’s worst nightmare, as he led H&M’s dizzying expansion in the United States with a combination of designer chic and rock-bottom prices. Three years ago, Gap Inc. hired him, and gave him

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LinkedIn is launching an expanded version of its Marketing Solutions platform today. There are new products, an expansion beyond Linkedin Itself, and a broader vision for helping advertisers reach potential customers throughout the sales cycle. The platform now has five

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(Bloomberg) — Super Bowl gamblers are betting heads, not necessarily with their heads. “Bettors favor heads so much that some sports books are actually making it cheaper to bet tails in an effort to take even action,” according to RJ

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Big pickup trucks and SUVs are resurgent in the U.S. auto market, thanks to cheap gasoline. But at the Detroit auto show, where the vehicles unveiled this week were designed two or three years ago, electric cars, hybrids and gas-sipping

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2014 was an exciting and influential year from a digital marketing perspective: consumers craved more from brands, and some marketers stepped up and delivered with the kind of integrated and immersive experiences we could only dream about before. As a

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Trends come and go, whether you’re talking about fashion, music, or web design. When it comes to having a great website, it’s important to keep it up to date with the latest design. Even looking at a website that seemed

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Did you know that the majority of the emails you send out are being checked on mobile devices? Mobile email is convenient, allowing individuals to check their email on the go, and it is fast, allowing them to respond or

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It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are hands on with

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advertising
 

Ads are everywhere in today’s world, and nowhere are promotional messages more prevalent than on the Internet. Until recently, online advertisements only came in the form of display units: pop-ups and banner ads that are often intrusive and only distract

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Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their

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